Authorguy's Blog

The Power of Story

Posted on: July 23, 2017


My son James got married yesterday, which is great, but not what this post is all about. When the ceremony was over and they were preparing to walk away from the altar, they played a song I’d never heard before, which isn’t surprising, as I stopped listening to popular music a long time ago.  But it was a nice sounding song, cheerful, and bouncy, with a very appropriate refrain, “Good to be alive, right about now.”

I got the name of the song and sat down this morning to see it on youtube. I was very unhappy with the video, and I said so in the comments. The lyrics to the song are as bland and banal as might be expected. My life sucks but now something’s changed. I kept trying to do anything that would get something going. I was a little bit put off with the use of a word like ‘deserve’, since nothing in the lyrics indicates that he deserves anything.

Then came the pictures. The official video has the singer and his back-up as valets for some hotel. The receive a fancy car from some rich guy with a big cigar and a trophy girlfriend. The proceed to drive around town in the car, then recklessly abuse it driving like idiots. Finally they return it to the hotel as if nothing was wrong and the stupid rich guy drives off, unaware that his vehicle has just been abused. The singer and his backup celebrate.

To me the video, the story of the video, was saying, you should be happy your pathetic tiny dreams got satisfied with a tiny crumb that fell from the High Table where only Big People sit. And apparently that’s all the hero feels he deserves.

There’s one thing that frightens me more than the thought that people can be so clueless, so lacking in awareness, that these are visual images that they think capture the power of the story. It’s the thought that the people who make these videos know exactly what they are doing. They create videos that take the power of the song and attach it to wholly unsuitable visuals.

There’s a reason musicals were so popular for so long. Music + Visuals = message, and the message appears to be this: “Be a peasant, a servant, and be so very happy with the little we allow you to have.”

Having just come from a wedding where this song was the endnote of the ceremony, clearly I have a much better idea of what a proper video for this song would be. Unfortunately happy married life and contentment don’t sell products, and I’m cynical enough to look for the profit motive over all others. At the very least I’m saddened that this guy’s life is so lacking that driving and mishandling someone else’s car fills him with such joy.

On a similar note, the video for Closing Time also strikes a totally false note compared to the song itself. The song is about a child being born. The video has two people kicked out of two bars running into each other on the street. While it’s unpleasant to see maternal love displaced in favor of a casual hook-up, it’s harder to see a malicious motive for doing so. Which is depressing enough. The power of the stories in these videos deserves more respect.

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