Posted April 13, 2014on:
One of the things we are often told to include in a query letter is the comp title, which is the title of at least one book which is available for public consumption and which you the querier believe is relevantly similar to your own work. That’s just the basic concept as I understand it. If the age of the work in question is a concern, I wouldn’t know, but since we are told to also keep current in our genres, I suppose at least part of the reason for that is so that we can be aware of current books for comparison purposes.
I can think of two reasons for this, which are basically that the further back you go in time to find your comp title, the more likely the story you are trying to promote will seem trite and old hat. I can’t imagine any publisher wanting another LOTR-clone, or a vampire story. A friend of mine, Sean Hayden, created a vampire story that he promotes as urban supernatural. The main character is a girl with the outward appearance of a vampire, but very different origins and capacities. If he were to go on about the vampire part, the prospective customer would wonder why he needed another one.
The other reason is that a current title means that there is a preexisting brand, fresh in the readers’ minds, that the publisher can hook this story on to. “If you like The Hunger Games, then you’ll love Kieryn Nicolas‘ Flawless Ruins!” (Which you will, by the way.)
Publishing is a business, for good or ill, and the business perspective of publishing requires something that would justify someone in charge saying ‘Yes, let’s spend money on this.’ The comp title is your way of hitching your book to someone else’s wagon, giving those decision-makers the confidence to put company money behind you. It’s also the reason why so many books and movies made today look and sound like so many other books and movies made yesterday.
Real originality is not a desirable quality, to the “entertainment industry.” The more of it your work has, the less they’ll be willing to take a chance, because the chanciness will be greater too. So in that sense, the explosion of self-published titles is a good thing, since many of these titles could be works that are as different, original, unique, and possibly more like your own unique work that the latest Hunger Games clone on the shelves. Finding it is the hard part. I stopped reading new books, in large part because they were all starting to sound the same, and I just got tired of it. (There are of course other reasons, such as the expense, or more structural issues, but they are for another time.) I follow some authors, whose voices I can usually count on to have something new and unique, and I go to the library often to see what might jump out at me, but less seems to lately.
My own work is as completely unique as I can make it, so naturally I expect no great success in my writing career. Fortunately I don’t write to make money, but because the story is there and demands I write it. I only wanted to be published because that was at the time the only way to get my books into the world, but that is no longer the case. I have one completed unpublished novel (everything else I’ve written has been published), and I’m not sure what I’ll do with it. The only comp title I can think of for it is: It’s a lot like The Dresden Files, but without magic, fae, or multicolored vampires.
Let me know if that works for you.